Why the ASA’s new digital remit is good news for the industry

By Andy Burton, Cloud Industry Forum

• Why ‘Digital Confusion’ will pave way for a marketing industry shake up
• Digital advertisers to be answerable to the ASA

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Are you making an ‘App-solute’ mistake?

Mat Diss, founder of bemoko explains why apps aren’t always the route to mobile

• What is the future of display advertising?
• Which social site is the most powerful country in the world?

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Why FMCG brands are losing out online

By Jo Malvern, Couponstar

• What FMCG brands can learn from the bookies and World Cup 2010
• Reckitt Benckiser turns to Facebook to recruit graduate talent

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How to turn influencers into brand advocates

By Steve McKinley, GHMC

• RSPCA banks on bloggers and social influencers in new push
• How to be a leader in the Influencer Marketing Revolution

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How Ann Summers created buzz whilst extending brand online

Tactical response bidding by iCrossing

• Ann Summers hijacks BA strike action with Google guerilla activity
• Ann Summers ‘Viral Academy’

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What the Gmail priority box means for email marketers

By Elliot Ross, e-Dialog London

• E-mail proves a powerful tool for brand advocacy
• How the crash of Google Wave will impact on businesses

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How to best use social media and email marketing together

By Liz Moss, newzapp

• Why marketers should be bringing email into the social media age
• Why paid search and social media is a match made in online heaven

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Strongbow shames corrupt Wall Street bankers in new viral

See the new breaking work

• Bounty raps it up with Run DMC’s Rev Run in new viral
• Friends of the Earth uses movie style viral to push friendly farming

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How brands should best approach Facebook

Top advice from Code Computerlove

• 10 things brands should post on a Facebook Page
• Six ways brands should think of Social Media as a party

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How to deal with the stresses and anxieties of working in marketing

By Stanley Popovich

• Marketers’ stress levels put them at risk
• ChildLine encourages students to beat exam stress with new viral

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