In our leadership
Our CEO Russ Lidstone, as a former planner, recognises the constant need to challenge and adapt the agency model and structure in an ever changing marketing environment. Our Executive Creative Director, Mick Mahoney, hired from BBH last year, is open, collaborative and multi disciplined with a strong track record of challenging the classic model of a 30” TV spot. Alongside Mick works one of the most awarded and innovative creatives in the world, Fernanda Romano, who is our Global Executive Creative Director of Digital and Experiential. Anthony Edwards, Mindshare’s former Head of Strategy is tasked with making channel strategy central to the creative process to ensure that our clients use all the opportunities the new media environment provides.
Through our people
The most important assets we have as a creative enterprise are our people. We pride ourselves on having people with imagination, intellect, integrity, dynamism and passion to uncover new opportunities that move our clients businesses forward.
In our structure
We are evolving to a ‘single bottom line’ for all disciplines. This eliminates the silo mentality that can create barriers in the drive to deliver integrated communications.