Marketers and brands with a Twitter following can now monetise their Twitter feeds and turn customised tweets into an effective shopping tool thanks to a new Twitter tool.
More than 50 million live Twitter accounts exist today according to ComScore showing a 6.7 per cent jump from August to September to 58.4 million worldwide visitors.
These numbers represent a massive demographic with huge market potential that is largely untapped as few companies today have successfully created ways to monetise Twitter feeds.
LinkShare’s TweetShop Tool creates an online hub where consumers can find the best buys and share them with their friends.
It follows findings from a recent LinkShare survey, which looked at the use of ads on social networks and highlighted that adverts placed on social networking sites should be targeted or will not receive high consumer interaction.
Additionally, Penn, Schoen & Berland Associates identified that nearly half of all “value hunters” – a newly identified market segment – are searching online for the best deals and promotions.
This growing segment of online shoppers purchase something online once a week or more and represent a growing consumer base that will be using tools like Twitter to find new products, search for deals, and satisfy their everyday retail needs.
“With the holidays around the corner and seasonal online shopping on the rise, the LinkShare TweetShop Tool comes at an opportune time for publishers to share more online and take advantage of increased interest among online shoppers,” said Liane Dietrich, MD, LinkShare.
“In the advent of the Twitter-adoption explosion, this new tool brings a host of new possibilities to our affiliate network that is easy, fun and effective at driving revenue.”
With the LinkShare TweetShop Tool, publishers can easily customise tweets through the user interface which automatically creates a shortened URL that directs an online shopper to the landing page for the recommended object of affection.
Through three easy steps, publishers can turn their Twitter stream into a new revenue channel: Pick the item to tweet about; Point out the cool-factor.; and Post as an updated tweet without the hassle of having to both find the webpage of the item and shorten the URL to fit into the tweet.
As promoting shopping through social networking is a relatively new phenomenon, LinkShare has offered some common sense guidelines for use of this new tool.
Marketers should avoid tweeting false or unsubstantiated product claims and never create a fake/spam twitter account just to post new advertisements.
They should clearly and conspicuously disclose any connections with the advertiser and/or the affiliate network . In addition, they should be creative! If it is an ad, it should sound like one, but go beyond a product pitch
Finally, don’t abuse it. Daunted followers will stop following and this will undermine brands’ credibility that has been built up in the online community
For more information, check out #TweetShop.
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