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Case Studies

 

Introducing PlayStation to the female market

Introducing PlayStation to the female market

Agency: Manning Gottlieb OMD

Client: Playstation Singstar

PlayStation needed to evolve beyond boys' bedrooms.

How could PlayStation pull in the girls.

Girls hated PlayStation for stealing their boyfriends. But they loved karaoke.

PlayStation had the perfect product.

This is how Manning Gottlieb OMD introduced it to the girls.

Click below to see some great marketing at work.

 

AJR


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