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Press Release

 

Euro RSCG London launches new campaign for Mateus Rosé to support

Euro RSCG London launches new campaign for Mateus Rosé to support

Euro RSCG London has created a series of press, outdoor and in-store executions for Mateus Rosé to support their range of wines. The ads will run in Portugal, Spain, Belgium and Malta across the summer.

Rita Vilas-Boas, Marketing Director at Mateus says; "As a specialist rosé brand, Mateus Rosé offers a diverse set of drinking experiences across a range of wines. The ‘Serve Chilled’ campaign successfully communicates those moments of relaxed pleasure that are associated with our wines.”

Russ Lidstone, CEO at Euro RSCG London says; “Mateus Rosé has a proud heritage of producing easy-drinking wines to be enjoyed with friends. The new ‘Serve Chilled’ campaign seeks to build on that product truth by giving the consumers a glimpse of what it feels like to share a bottle of Mateus Rosé”.

The campaign consists of 9 individual images which have been chosen to fit with the target audience of the individual wine. Each execution offers the consumer a window into the relaxed and informal world of Mateus Rosé wines.

The campaign will support 4 variants; Original, Tempranillo, Aragones and Sparkling.


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