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News Analysis


Everything you need to know about telecoms and branding - in one place

Everything you need to know about telecoms and branding - in one place

The telco industry has been characterised by unstoppable diversity in the last decade, and continues to expand and transform itself. What challenges have met those in the industry and what roles do marketers face in its future development?

In collaboration with global strategic branding consultancy Siegel+Gale, these are some of the issues we addressed during our Telco Hot Topic week.

To focus on some of the key issues surrounding this dynamic market, we held a roundtable involving the thought-leaders and senior heads in the industry. Expert attendees included representative from O2, MMA, Avenir Telecom and Proximity, as well as marketing insight from Siegel+Gale and UTalkMarketing.

The lively debate, along with added influential content distributed throughout the week on site, has been culminated and concentrated into our unmissable e-zine, downloadable below.

The e-zine takes a closer look at the roundtable and recaptures the thought-provoking and influential discussion on topics, such as how to be a brand leader in such a saturated market, how best to establish and maintain customer loyalty, and to what extent is the complexity of the industry a product of its nature.

Other highlights of the e-zine include opinion pieces that look at the role of social media in the market, how m-commerce can be used to really increase ROI, inspiring case studies, and much, much more.

Our free down-loadable e-zine is essential reading for anyone needing to find out all the latest trends, opinions and insights, straight from the mouths of industry leaders.

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