Euro RSCG London extends current advertising partnership to include social media Euro RSCG London's social media capability, The Cupola Lab will create and manage all the social media for Unilever's haircare brand, VO5 'Extreme Style'.
This includes the launch of unbranded content, a complete social media strategy and the implementation of the VO5 'Extreme Style' Facebook Page and YouTube channel and SEO.
The first project will kick off in September and involves supporting the latest advert in the V05 Extreme Style ‘Break The Mould’ series with online buzz and community discussion.
Claire Adams, Head of Social Media for Euro RSCG London's Cupola Lab says; "We are delighted to have won the VO5 social media and search account.
As one of the most innovative haircare brands on the market, we are excited to be working with VO5 to bring the 'break the mould' advertising concept to life and build a community around its product range."
Euro RSCG London has extended their 10 year advertising account into a fully integrated campaign partnership. Previously having creating notable ads such as China, Army and Headless for Extreme Style, they now look to complimenting this with specialist thinking from the 'Cupola Lab'. The Cupola lab which is Euro RSCG London's Social Media unit sits at the heart of the agency and informs all briefs.
It was launched in February and offers a range of services including social media strategy, influencer engagement and SEO. Russ Lidstone, CEO, Euro RSCG London said; "This win is further evidence of our social media capability working powerfully at the core of our uniquely integrated offer."
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