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Euro RSCG London wins Ideal Standard pan-European brief

Euro RSCG London wins Ideal Standard pan-European brief

Ideal Standard International, the leading bathroom solutions provider, has appointed Euro RSCG London to its pan-European communications account following a three way pitch.

Euro RSCG London won the pitch headed up by Ideal Standard’s Chief Marketing Officer Kerris Bright, and handled by Oystercatchers. Agencies were asked to develop a joined-up communications strategy that will that will work across all stakeholders and recharge the brand’s identity.

The pitch focused on the UK and Italian markets, but Euro RSCG’s work will run across the whole of Europe.

Kerris Bright, CMO Ideal Standard International said, “We were extremely impressed by Euro RSCG’s planning, creative and integrated capabilities and we are looking forward to working closely with them to deliver our commercial objectives. As Europe’s leading contemporary bathroom brand we wanted to work with a future focused and innovative agency”.

Russ Lidstone, CEO Euro RSCG London said “Ideal Standard is a fantastic business focused on innovation and consumer centric design. There is a great opportunity to bring this truth to light in a compelling way and we look forward to helping them do so.”


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