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Marketing salaries - who pays the most?

Marketing salaries - who pays the most?

Marketing salaries are always contentious! Are you looking to make the big bucks in your career?

Marketers should be looking to work for the manufacturing or private services sector for the biggest marketing salaries.
That’s according to findings from the new Croner Rewards Marketing Rewards Survey issued by the Chartered Institute of Marketing.
Data was collected in May and June 2007 from almost 2,000 members of the CIM and provides the most up to date picture of the marketing landscape.
Marketing Managers who work in the manufacturing sector on average fare better than their counterparts. They earn the most on £42,000 a year. Those in consultancy earn the least, on £38,500 a year.
For Heads of Marketing however, those in the public services earn the most on £56,875 a year.
The industries which spend the most on marketing are retail and publishing. Both of these spend around four per cent of their turnover in marketing. Manufacturing, Telecomms and Computer Services also spend above average.
The average marketing spend by companies however is generally 1.4 per cent. That figure is fractionally down from 1.8 per cent last year. The lowest spenders are in the Distribution sector, spending 0.6 per cent.

 Croner Reward



Private Services
£ pa

£ pa

£ pa

 Head of  Marketing 55000 55000 56875 51610 65023*
 Senior Manager 38500 42000 40000 40000 40000
 Middle Manager 31500 35000 32000 32000 31750
 Junior Manager 25000 27000 26000 26471 25000

* small sample

So is marketing the best paid profession compared with other career paths? Make it to the top and the answer is ‘yes’, with Heads of Marketing on average being paid better than their counterparts in Finance, IT and HR.
But for those at more junior level, the story’s not so good being paid slightly below the all function average.

Annual Basic Pay

 Job Level Marketing £ pa All Functions £ pa Comparison %Finance £ pa  IT £ pa HR £ pa
 Head of Marketing 55000 52156 + 5.4 54689 52698 52252
 Senior Manager 40000 41246 - 3.0 43392 42437 39685
 Middle Manager 32375 33991 - 4.8 35000 35749 33995
 Junior Manager 26000 27806 - 6.5 28166 29900 27881
 Graduate Supervisor 21000 22701 - 7.5 22403 24047 23166

So how your job package? Croner Rewards Marketing Rewards Survey conveniently provides some benchmark jobs for you to compare your current package with. Feeling undervalued? We suggest you show this to your boss.

  Marketing Manager Product
 Median Basic Pay 55000 35000 25750
 Bonus 6000 4645 1600
 % with Car 11% 22% 3%
 Typical Car Ford Freelander Audi
 Maximum List Price 25000 21000 18000
 Employees Pension Contribution 5% 6% 5%
 Employers Pension Contribution 5% 6% 3%
 % with Private Health Insurance 71% 67% 40%
 % with Permanent Health 45% 31% 18%


If you're looking for a new marketing job visit our new jobs section. 


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