A new carbon calculator for the marketing industry has been launched to help marketers interested in reducing their environmental footprint.
Noughtilus.com is a web-based tool that helps companies and brands forecast, report and manage the environmental impacts of their marketing activities.
Clients can both evaluate and forecast the environmental impacts (including the amount of CO2e, water consumed, eWaste and land disturbance) of their marketing but entering various campaign details.
This ranges from the number of flights incurred from the campaign, to the circulation of adverts printed, to the type of venue used to host an event.
Noughtilus enables companies and brands to demonstrate a commitment to sustainability, manage their environmental impacts and reduce resource consumption.
It can also help increase brand value and protection in environmentally conscious markets.
The tool can help companies create a marketing mix for a lower environmental impact from their activities and operations.
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