Choose speciality channel:   Choose sector channel:     Search the site

Case Studies


How ‘Gorilla’ reinvented Cadbury’s marketing

How ‘Gorilla’ reinvented Cadbury’s marketing

Cadbury’s ‘Gorilla’ has without question been the most talked about ad of the year.

For the confectioner it saw it a complete turnaround in it’s marketing approach.

Instead of delivering a purely functional message such as, “Our chocolate is yummy. Eat it”, they went for something completely leftfield with a drumming gorilla, created by Fallon and tapping into the emotional equity of consumers.

Here Planning Director at Fallon, Laurence Green, and Marketing Director GB & I, Cadbury Schweppes  Rumbol, explain why they took the approach they did and how its paid off

Click on the link below to read ‘Challenging and reinventing traditional marketing disciplines in the digital era’ in full.

This was presented at the recent Media Guardian Changing Advertising Summit where UTalkMarketing was a media sponsor.


For digital strategy marketing success, contact The Knowledge Engineers for expert digital strategy training.

free prescription drug discount card free viagra coupon
national abortion federation click how much for an abortion
bystolic coupon 2014 generic bystolic alternative
linzess patient assistance linzess patient assistance
gabapentin and hydrocodone high gabapentin and hydrocodone high gabapentin and hydrocodone high
bystolic manufacturer coupon does bystolic have a generic bystolic coupon 2014
cialis price store open generic cialis source
aida kreuzfahrt aidadiva aida angebote
sildenafil teva sildenafil 1a farma 100 mg
tadalafilt tadalafilo
kamagra 100 kamagra jelly
prescriptions coupons link online cialis coupons
how much for an abortion click define abortion
coupons prescriptions go cialis discounts coupons
buscopan plus preis buscopan tropfen buscopan dragees
duspatal pds duspatal vrij verkrijgbaar
duphaston 10 mg duphaston iskustva duphaston iskustva
free cialis coupon 2016 cialis online coupon
abortion pill process abortion pill pros and cons articles on abortion pill
half life naltrexone what is naltrexone used to treat naltrexone dosage forms
difference between naltrexone and naloxone link naltrexone withdrawal
naltrexone online link naltextrone
methsuximide uses for naltrexone naloxone challenge
naltrexone for multiple sclerosis user reviews read naltraxon
ldn therapy link difference between naloxone and naltrexone

View attachment

Check out 12ahead, our brand new platform covering the latest in cutting-edge digital marketing and creative technology from around the globe.

12ahead identifies emerging trends and helps you to understand how they can apply to modern-day companies.

We believe 12ahead can put you and your business 12 months ahead of the competition. Sign up for a free trial today.