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White Paper. Celebrity Endorsement 2008

White Paper. Celebrity Endorsement 2008

From Joan Collins’ famous Cinzano commercial in the 1970’s, to Bob Hoskins British Telecom ads in the 80’s, marketers and advertising directors have been aware of the power of celebrity for decades.

But in recent years there has been an explosion in the appetite for celebrity gossip - and now showbiz news has entered the mainstream news agenda with force.

So what does this mean for marketers who are embarking on a celebrity backed campaign?

Here at UTalkMarketing we have used our industry knowledge to put together a comprehensive guide to celebrity endorsement.

Our paper will cover:

Celebrity saturation in the UK today

Top celebrity earners from endorsements in the UK

Why use a celebrity? Advantages and disadvantages of a famous face

When celebrity endorsement goes wrong - famous case studies

But what about those with the purchasing power - the UK consumers? To clarify their thoughts, on the faces that invade their buying habits every day, we have independently surveyed 2000 people. This brand new research will examine:

Which celebrity is most or least likely to persuade them to part with their cash

Which celebrity face do they trust most?

What are their favourite advertising campaigns of recent times?

Does the presence of a celebrity really help sales figures or have consumers become immune to fame in 2008?

Click the link below to read the paper in full

AJR

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