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How to Guide


How to write a marketing CV

How to write a marketing CV

Your marketing CV will introduce yourself to the world and prospective employers. Take a step back, assess and breathe.

A CV should be clear and concise. Whatever level of marketing job you’re applying for, whether graduate entry or board level director, your CV should never run to more than 2 pages.

Your CV is a sales and marketing document and may be the best way to get your foot through the door. Be sure to highlight the areas where you have made significant achievement.

All businesses are concerned about making profits - if you have personally affected the success of a campaign, then flag this up, and back it up with hard figures if possible.

Again, say and give examples, if you were responsible for retaining clients or winning new business or through the brilliance of your work.

Be sure to list your skills and experience highlighting any major high profile campaigns you were responsible for or involved with.

Assume nothing. Your CV is your opportunity to tell and demonstrate the different things you have done. Don’t think that all executive roles are the same. Working on different brands, on different campaign and in different working environments, no two jobs are the same.

At the same time don’t go over the top and sound too boastful. You’ve worked as part of a team. You’re about to be employed as part of a team. As much as your individual successes are important, an employer needs to see how you might integrate into the workplace.

Marketing – whatever field you are looking to specialise in - is the ultimate presentation business. Your CV must be grammatically correct, with no spelling mistakes.

It’s important, as this is the first impression you are going to make. Check, double check and maybe even get a trusted friend to also check. There are number of firms who will reject even the best applicants at the first stage for having a poor CV.

Keep things positive. There’s no place in a CV for telling employers negative things about yourself and the things you’re not good at.

You want to appear as a professional employee and this is something your CV should reflect. Keep it clean, clear and classic to create the right impression. Distracting graphics, bright colours and photographs are just not necessary.

If it’s your first or second job include all education details. If not, include briefer details starting with your last place of education and work back.

Be wary of using abbreviations, which can be misunderstood.

If you’re not having much success with your CV then take another look at it.

There are even CV professionals who will write it for you. Yes, their services will cost but it might be worth it if you land that dream job!

Looking to make a career move? Click here for the latest marketing jobs.


Contact The Knowledge Engineers to get the digital training you need to get the best digital marketing jobs.

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