Agency: Euro RSCG London
Euro RSCG London has created a social media led TV campaign for Durex brand that uses digital and TV to launch Durex's latest product innovation, Performax Intense.
Accompanying the ad is an online social game that is running in the lead up to Valentine’s Day. The ‘How in-sync are you?’ game will be available from Facebook.
The global ad campaign will launch in the UK on TV with 40 and 30 second spots during prime time programming on ITV and CH4, towards the end of February.