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MARKETING INFORMATION & MARKETING GUIDES

MARKETING GUIDE OF THE WEEK

How the latest change to Google AdWords will impact youHow the latest change to Google AdWords will impact you
By David Towers, Director of Search and Digital Projects, & Wing Lo, Performance Director, EMEA, MEC On August 14th 2014, Google announced that in late September 2014 they will be removing the ‘close variant’ matchin...


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LATEST HOW TO GUIDES

How to give the best curated shopping experienceHow to give the best curated shopping experience
Philip Rooke, Spreadshirt


How to get your video noticed in a crowded marketHow to get your video noticed in a crowded market
By Roy Kimani, nideo


How to reclaim abandoned basketsHow to reclaim abandoned baskets
Malcolm Duckett, Magiq


How to carry out a successful email A/B testHow to carry out a successful email A/B test
Lucy Acheson, WDMP


How to use Google’s new ‘Enhanced Campaigns’How to use Google’s new ‘Enhanced Campaigns’
By Alistair Dent, Periscopix


How to calculate the value of social advocacyHow to calculate the value of social advocacy
By Steve Richards, Yomego


How to make hashtags work for youHow to make hashtags work for you
Rupert Staines, RadiumOne


How to turn customer service into an effective marketing toolHow to turn customer service into an effective marketing tool
Nick Mylum, Eclipse Marketing


How to turn the TV channel to socialHow to turn the TV channel to social
Susan Marshall, ExactTarget


How to use online video as an effective communications toolHow to use online video as an effective communications tool
Detlev Weise, simpleshow


How to maximise the high / low trend instoreHow to maximise the high / low trend instore
Steph Gleave, Momentum Instore


How to build customer engagement across multiple channelsHow to build customer engagement across multiple channels
James Critchley, cloud. IQ


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