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The revealing truth about celebrity endorsements
January 2008

Niall Mckinney was invited to speak on BBC News 24 revealing the results of a survey UTalkMarketing undertook ino the role of celebrity endorsement in marketing.

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Jamie Oliver Britain’s most trusted celebrity
Wednesday, January 30, 2008

A survey of 2,000 people carried out by UTalkMarketing revealed people were most likely to buy brands endorsed by the celebrity chef.

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The dangers of advertising on Social Networks
October 2007

Founding Director of UTalkMarketing, Niall Mckinney, was invited to talk on CNN on the hot topic of social networking and the risk of Facebook users ditching the site if advertising becomes too prevalent.

The Courvoisier Future 500 Award
October 2007

...in January 2007, after hearing marketers complain about trade press quality for many years, Niall McKinney founded utalkmarketing.com to create 'the next generation of trade press brands'.

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Christmas TV: not as much fun as going online
Tuesday, December 11, 2007

"The chocolate box image of families crowded around their TV sets next to a roaring log fire simply doesn't exist in today's Britain," says Niall McKinney, founder of UTalkMarketing.

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Celebrity cooks feed our need for shopping
January 2008

A UTalkMarketing survey finds Jamie Oliver is the celebrity people are most likely to trust when buying endorsed merchandise.

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Nescafe ad 'most romantic' of all time
Tuesday, February 12, 2008

The Nescafe Gold Blend ads from the 1980’s were voted the most romantic of all time by more than a third (36%) of people questioned in a poll by marketing website UTalkMarketing.

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Does anyone trust TV phone-in competitions anymore?
October 2007

On the back of the ITV scandals, UTalkMarketing looks at just how much people now trust phone-in competitions, and how this trust has been mis-used in the past.

Stark warning to online networking site Facebook
Monday, October 29, 2007

New research from UTalkMarketing warns of the peril of letting advertising take over social networking sites.

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