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MARKETING RESEARCH

RESEARCH OF THE WEEK

Pathways to PurchasePathways to Purchase
How consumers approach each purchase decision they make will differ according to a series of factors identified through extensive R&D by Harris Interactive. Whilst a vast degree of knowledge and confidence may make a decision easy for ...


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LATEST RESEARCH

John Lewis and Boots lead improvements in ecommerce accessibilityJohn Lewis and Boots lead improvements in ecommerce accessibility
Report reveals UK retailers increasing focus on accessibility of websites


Marketers in South East are UK’s most ambitiousMarketers in South East are UK’s most ambitious
New findings from Reed


Grocery market share competition intensifiesGrocery market share competition intensifies
Tesco’s lead challenged


Are there any careers in marketing during a recession?Are there any careers in marketing during a recession?
By Mark Stuart, Head of Research, The Chartered Institute of Marketing


Ditch the bol**cks and win over your staffDitch the bol**cks and win over your staff
YouGov Report


Jobseekers need to prepare for interviews moreJobseekers need to prepare for interviews more
New warning from Blueskies


Marketing salaries - who pays the most?Marketing salaries - who pays the most?
We can tell you


Sexy underwear out of favourSexy underwear out of favour
Pants get serious


John Lewis is top of the shopsJohn Lewis is top of the shops
Wins on customer service


Taking on the downturn-OMD studyTaking on the downturn-OMD study
Best practice in gloomy economic climate


Pathways to PurchasePathways to Purchase
Rethinking your media mix and channel


Women still spending on luxury itemsWomen still spending on luxury items
New findings from IPC Media


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