The best stories today from UTalkMarketing

Why brands are lining up for the Cheltenham Horse Racing Festival

Tue, 16 Mar 2010 04:14:32 GMT

By UTalkMarketing Editor, Clark Turner.

The recession has seen its winners as well as its losers. And when times are hard, it’s time to go gambling, with...

Lady Gaga and Beyonce ‘Telephone’ video is a brand showcase

Tue, 16 Mar 2010 04:14:32 GMT

Lady Gaga and Beyonce have opened the door to leading brands on the video for their new collaborative single ‘Telephone’.

Hot on the heels of Gaga’s &...

Knightsbridge PLC new websites

Tue, 16 Mar 2010 04:14:32 GMT

Award winning integrated marketing agency, Cube3 has designed and developed two innovative new websites for both the retail and corporate divisions of Knightsbridge Business ...

Editor’s Pick. Diet Coke ‘Maniac’ advert

Tue, 16 Mar 2010 04:14:32 GMT

Agency: Mother London

Client: Coca-Cola

Diet Coke is celebrating fun, fashion and fabulousness with a new campaign that encourag...

How to come up with a breakthrough marketing idea

Tue, 16 Mar 2010 04:14:32 GMT

By Joseph Gelman (pictured), Partner, and David Warren, Innovation Practice Leader, at Prophet, a strategic brand and marketing consultancy.

For years, compani...

How CGI is impacting on advertising practices

Tue, 16 Mar 2010 04:14:32 GMT

By Danny Morris, Account Director Speedshape Europe.

Last week the powerful voice of the ad industry Sir Martin Sorrell, chief executive of WPP, the world&rsqu...

OMD Sense. How mobile innovation is shaping marketing practices

Tue, 16 Mar 2010 04:14:32 GMT

Mobile’s success will come about through the convergence of new hardware technologies and new software development that makes the most of them.

The iPhone has ach...

How best to market your iPhone app against 150,000 others

Tue, 16 Mar 2010 04:14:32 GMT

With more than 150,000 apps now on the iPhone App Store, how do you get yours noticed, how do you create an app of real value to your target audience and what will the ne...

Augmented Reality. How to move beyond the hype

Tue, 16 Mar 2010 04:14:32 GMT

By Stephen Beasley, head of digital strategy at marketing communications agency, KLP.
For those in the creative industries augmented reality took off in 2009. ...

How ‘Welcome to Yorkshire’ tourism won over staycationers

Tue, 16 Mar 2010 04:14:32 GMT

Background
Tourism in Yorkshire is worth £6.5 billion annually to the region’s economy and provides over 243,000 jobs.
Welcome to Yor...

How Kodak is using social media to convert users into consumers

Tue, 16 Mar 2010 04:14:32 GMT
By UTalkMarketing Editor, Clark Turner.

For marketers Social Media remains a dark horse – a powerful but problematic tool that requires a marketing re-...

Underwear brands prove sex still sells

Tue, 16 Mar 2010 04:14:32 GMT

Two leading underwear brands for men - Calvin Klein and AussieBum - have launched campaigns within weeks of each other with different tactics to attract consumers.
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