Integrated on & offline media buying?
 
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Integrated on & offline media buying? Expand / Collapse
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Posted 02/07/2008 07:15:00
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Does an agency exist in London who can really negotiate with media owners to buy on & offline media packages together, for better campaign integration & cost efficiencies? 

The usual 'offline' media department & 'online' media department seperation is currently splitting my budget, my time, my campaigns & my results....

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