Expected uplift
 


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Posted 01/12/2006 12:58:47
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What kind of uplift should i expect from a gift with purchase at point of sale?
Post #201
Posted 07/01/2007 16:53:52
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Last Login: 07/01/2007 16:29:32
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It really depends on the quality of your gift and the relevance to the consumer. For example if you really hit on a good idea such as the Clinique Bonus Times - then your results should be great as if you are going to purchase makeup as a consumer then being offered more free makeup and a makeup bag with purchase, is going to drive purchase. Really think about what your consumers would want.
Post #267
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