Skoda Fabia on Nickelodeon
 
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Posted 22/05/2007 11:18:33
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Skoda is rolling out its new ad campaign on Nickelodeon UK for the launch of it's new Fabia car. Is this a good move? Isnt it just encouraging pester power?
Post #660
Posted 01/06/2007 16:09:18
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I disagree with the pester power element. From a personal point of view pester power can work with FMCG. Mcdonalds arguably one of the best at it. However for a high value purchase I don't think it really plays a part. To some extent the child may have in influence to the purchase but that is all.

You could say what they are trying to do is communicate to parents watching and saying this is a good family car.

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