UTalk Marketing Forums / UTalk Marketing Forums / Gossip / ADVERTISING / Skoda Fabia on Nickelodeon / Latest PostsInstantForum.NET v4.1.4UTalk Marketing Forumshttp://www.utalkmarketing.com/forum/forums@utalkmarketing.comTue, 06 Jan 2009 12:43:59 GMT20RE: Skoda Fabia on Nickelodeonhttp://www.utalkmarketing.com/forum/Topic660-26-1.aspxI disagree with the pester power element. From a personal point of view pester power can work with FMCG. Mcdonalds arguably one of the best at it. However for a high value purchase I don't think it really plays a part. To some extent the child may have in influence to the purchase but that is all.</P><P>You could say what they are trying to do is communicate to parents watching and saying this is a good family car.Fri, 01 Jun 2007 16:09:18 GMTSimon Skoda Fabia on Nickelodeonhttp://www.utalkmarketing.com/forum/Topic660-26-1.aspxSkoda is rolling out its new ad campaign on Nickelodeon UK for the launch of it's new Fabia car. Is this a good move? Isnt it just encouraging pester power?Tue, 22 May 2007 11:18:33 GMTDavid