A new film that documents how marketers have changed their lives for the better after being made redundant has been released.
Executive producer of the film, Erik Proulx, came up with the idea after being laid off himself, joining the estimated 30,000 -plus US advertising professionals that have lost their jobs in this ‘Great Recession’.
‘Lemonade’ is about what happens when people who were once paid to be creative in advertising are forced to be creative with their own lives – turning sour lemons into sweet lemonade.
The 40-minute film follows 16 people who tell their individual stories. One guy who strips and poses nude to find a new job while one woman founds a yoga business.
There's also the story of the guy who went to an interview and ended up in a truth campaign commercial and the guy who lost his job and took the radical step of deciding to change his gender.
“Each story is unique. Each story is heart warming. Each story illustrates the fact there is life after the pink slip,” adds Steve Hall, who appears in the film.
“While seeing oneself on the big screen is truly a surreal experience, it's also cathartic and a nice acknowlegement of one's ability to make lemonade out of lemons as it were.”
He adds, “I hope people who view it come to the realisation there are many chapters in life and the current one is never the last.”
The film is currently doing the rounds in the US and has been submitted tot a number of festivals including Sundance and SXSW.
But we’re hoping to see it this side of the pond in the near future to provide some light and relief for those out of work.
Proulx is also planning a book which will share more uplifting post-redundancy stories.
Catch the trailer below.
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