Choose speciality channel:   Choose sector channel:     Search the site

Press Release


GAME Finds Winning Team with Affiliate Window

GAME Finds Winning Team with Affiliate Window

Leading video game and console specialist retailer, GAME has consolidated its affiliate activity appointing global performance network, Affiliate Window as its sole partner.  

After years of working with two networks, GAME was able to directly compare service levels, simplicity of tools and evaluate programme performance.  The strategy is to streamline processes where duplication exists to be more productive, build stronger, longstanding relationships with publishers, and introduce new and exciting products and promotional opportunities.  This includes a focus on digital downloads as well as some of the latest and highly anticipated game and console releases such as Call of Duty: Black Ops 2 and the Nintendo Wii U.   

GAME’s plans for 2013 include incorporating multiple platforms and mobile apps to reach new customers in addition to implementing retargeting and cart abandonment campaigns.  The performance channel will complement GAME’s other online marketing activities to drive cost effective and engaged traffic to the online store in addition to offline initiatives to drive footfall in-store.  

“We needed to re-think how we operated our affiliate programmes as the old advantages of having two networks seemed outdated and less important than offering our affiliate partners a consistent and enriched experience,” says Steve Arbon, Online Marketing Manager for GAME.  “Working with a single affiliate network just made sense as it allows us to focus on what really matters - affiliate strategy, partner relationships and most importantly more focus on the gamer at the heart of our customer centric campaigns.”

Anthony Clements, Director of Client Services adds: “The consolidation of Game to Affiliate Window is the culmination of four years work in building a targeted affiliate programme that is rich in retail content publishers and able to deliver incremental performance.  A proactive working relationship between the Game and AW teams has been key to making this consolidation possible, especially over the last few months. We will now look forward to positioning the brand for success in the key Christmas trading period, as well as driving acquisition through innovative new m-commerce solutions."
The enhanced programme will aim to enlist a healthy mix of publisher types including incentive and voucher code sites as well as content.  The idea is to address ongoing changes in consumer behaviours and to support the growth of long-tail affiliates in addition to the next generation of super affiliates. 

prescription transfer coupon link discount prescriptions coupons
viagra discounts coupons viagra discount coupons coupon for free viagra
pet prescription discount card click coupon for prescriptions
how much is the abortion pill where can i get an abortion pill
cialis prescription coupon site cialis coupons from lilly
printable cialis coupon cialis free coupon
bystolic generic bystolic savings card program generic for bystolic
when is the latest you can have an abortion how much is an abortion pill
doxycycline intrapleural injection doxycycline intrapleural injection doxycycline intrapleural injection
metformin and ketogenic metformin and ketogenic metformin and ketogenic
discount coupon for cialis go coupons for prescriptions
zithromax dogs zithromax antibiotikum
pro-choice abortion facts read pill for abortion
coupons prescriptions prescription coupon card cialis discounts coupons
manufacturer coupons for prescription drugs coupons for cialis 2016
how to have an abortion pill abortion price
buscopan plus preis buscopan tropfen buscopan dragees
duphaston tablete za odgodu menstruacije duphaston
neurontin alkohol neurontin cena
cialis manufacturer coupon 2016 cialis coupon 2015 cialis coupon card
cheap abortion pill abortion clinics in houston tx
duphaston duphaston forum
flagyl jarabe flagyl flagyl vademecum
lamisil para que sirve lamisil
abortion at 15 weeks abortion clinic dc abortion rules
alcohol implant treatment naltrexone how does it work

Check out 12ahead, our brand new platform covering the latest in cutting-edge digital marketing and creative technology from around the globe.

12ahead identifies emerging trends and helps you to understand how they can apply to modern-day companies.

We believe 12ahead can put you and your business 12 months ahead of the competition. Sign up for a free trial today.