Earlier this year, Affiliate Window expanded its platform into the burgeoning Irish market. The network now runs a number of exclusive programmes, including Debenhams, Marks & Spencer, Groupon, lastminute.com and lowcostholidays.ie. Throughout 2012, revenue from Irish programmes has more than doubled with conversion rates 30% higher in Ireland than the UK business.
According to IMRG, e-commerce in the Irish economy is worth €3.5billion, with the average Irish person spending more than 18 hours online each month. Although the UK is Europe’s number one e-commerce market, Ireland has seen progressive growth throughout the past year with forecasts predicting this trend is set to continue.
“It’s great to see so many UK companies looking to expand their affiliate business to the Irish market. Our aim is to work alongside our partners to facilitate that expansion and we have had great success with that during the course of this year. With Irish e-commerce performing well, we are looking forward to welcoming more Irish advertisers and publishers to the network throughout 2013,” explains Adam Ross, Chief Operating Officer for Affiliate Window.
With Ireland now established as another key territory, Affiliate Window, as part of the zanox Group, finds itself in the unique position of being able to offer performance marketing services in over 16 major markets.
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