Wednesday 24th saw the inaugural Mobile Retail Awards take place following Mobile Marketing Magazine’s, Mobile Retail Summit. Affiliate Window took home the accolade for Best Mobile Affiliate Campaign for “Making Mobile Count,” an ongoing project which ensures that all sales generated through mobile devices within the performance channel, are accurately attributed to the affiliates generating those sales.
Affiliate Window currently records in excess of 12,000 handset and tablet transactions a day and the company recognised the need to create a specific mobile project group from across the business to ensure this burgeoning opportunity was optimised. The team identified two key priorities; enabling technical solutions to ensure revenue is tracked, and mitigating lost revenue to publishers.
“No one can legitimately claim to be the leading mobile performance network without ensuring their existing clients track and record mobile sales and that is precisely what this project was about”, says Adam Ross, Chief Operating Officer at Affiliate Window. “In a market filled with empty posturing, it's a real honour to win this award for a genuine and honest campaign. We are delighted our efforts were recognised by the judges, and we are fully committed to our pledge to publishers to have 99% of all programmes on Affiliate Window mobile enabled by the end of this year."
David Murphy, Editor of Mobile Marketing Magazine adds: “We created the Mobile Retail Awards this year to recognise excellence in mCommerce. Affiliate marketing, as everyone knows, has been a massive success online, and looks likely to be equally successful on mobile, if some of the teething problems can be addressed. And this, in fact, is why we gave the award to Affiliate Window, for the company’s efforts to address the problem of attribution in the mobile affiliate market. We hope the company’s efforts encourage others to follow suit.”
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