Jewellery and Accessories brand, Claire’s Accessories is launching its first ever affiliate programme exclusively with global performance network, Affiliate Window. The launch will coincide with the brand’s introduction of its first ecommerce website. Working in partnership with digital marketing agency, Iprospect Manchester, Affilliate Window will create targeted campaigns that drive digital presence for the brand and generate true incremental value.
Claire’s has recognised the importance of the performance channel as part of their online marketing strategy, allocating an above average budget to the programme. Customer acquisition is the key aspect for the brand as they initially focus on the UK market, with a move to expand to the European territories in the near future. Affiliate Window will work alongside Claire’s to achieve their goals of growing their publisher base and increasing awareness of the brand by driving relevant traffic and increasing conversions.
“Iprospect Manchester is launching the new Claire’s UK affiliate programme in conjunction with Affiliate Window. As one of the leading UK high street retailers, we are excited to be supporting Claire’s with their online marketing strategy. Affiliate marketing will form an integral part in driving Claire’s online business objectives” says Peter Metcalfe, Head of Affiliates for Iprosect Manchester.
The performance channel will complement the brands other online marketing activities to drive cost effective and engaged traffic to the online store in addition to offline initiatives to generate footfall in-store. Whether a keen believer in the need for accessories or a commercially led publisher, all partners are equipped with the necessary tools to turn interactions into transactions.
Anjulie Truong, Client Services Manager at Affiliate Window adds: “We're delighted that Claire's Accessories has decided to partner exclusively with Affiliate Window for their first ever affiliate programme and we look forward to growing their online presence using our strengths and knowledge in this online vertical."
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