Cannes Lions was a hotbed for creative innovation this year, with the new Innovation Lion award category and innovation as a key theme running through the conference.
12ahead, our exclusive members only innovation platform, had a team of contributors on the ground curating the best of this year's event and getting a glimpse into the key innovations of the future.
So how do you use innovation to create a winning campaign at Cannes Lions? Now is the time to evaluate the winning campaigns, celebrate their greatness and discover from these winning campaigns how your agency or brand can be better at creative innovation.
This 12ahead Live webinar, hosted Tuesday 16th July at 4.30pm GMT, 11.30am EDT and 8.30am PDT, will showcase the Cannes Lions 2013 winners and how and why they were successful. This will be a best of the best, with context around the innovation used and how it relates to the key digital trends surrounding the festival this year.
Join 12ahead to discover, not only how these campaigns won awards, but how they led their industries with innovative ideas and how their campaigns drove significant business results for their brands.
This webinar will be hosted by 12ahead’s Editorial Director Andrew McCormick alongside 12ahead’s Associate Editor Charlotte McEleny and Senior Reporter Lucinda Southern.
Tuesday 16th July at 4.30pm GMT, 11.30am EDT and 8.30am PDT
Who is the webinar for?
This webinar is for account managers, creatives, planners and brand marketers who want to understand how to apply creative innovation to their client or brand work. This webinar is open to 12ahead subscribers and non-subscribers.
Take away an expertly curated view of the best innovation seen at Cannes Lions 2013 and the key innovative themes and trends from the festival.
What will you learn?
· Who was the best of the best at innovation at Cannes Lions 2013
· How and why did these winners steal the attention of the judges
· What innovative technology and strategies did the winners use to succeed
· What important emerging trends from Cannes Lions you need to focus on now
· How you can win at Cannes Lions Festival of Creativity 2014
You will also be able to ask questions during the webinar on Twitter via the event hashtag #12aheadLive.
Register now for our free webinar
12ahead enables brilliant digital marketing innovation, a service for the advertising, marketing and media industries. 12ahead provides innovation forecasting and digital trend analysis to the largest and most influential businesses in the world.
12ahead inspires staff to open their eyes to new technologies, new business opportunities and new communication tactics. Launched in February 2012, 12ahead is the world’s leading marketing innovation forecaster.
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