Join The Knowledge Engineers for a free 30 minute webinar to discover the most impactful digital trends in 2015. During the webinar our CEO and editorial team will showcase innovative marketing strategies and tactics you should be implementing now!
On our subscription innovation platform 12ahead we dissect the most significant trends that are leading the digital market. Once a year, we give access to this valuable information for free. We will show you exclusive case studies of how these trends are being actioned by brands, explain why they are so important and show you how you can use them to drive business success this year.
EMEA / USA: Monday 26 January at 8.30am PST / 11.30am EST / 4.30pm GMT REGISTER
APAC: Monday 2nd February at 12 noon SGT / 3pm AEDT REGISTER
What will you learn?
The webinar will focus on practical trends you should be putting into action now:
Algorithmic marketing – The rise of data-driven decisions and automation is adding greater accountability to advertising across all platforms.
Business agility – Organisations are trying to transform, learning to be more like lean start-ups, breaking down silos and organisational processes in favour for more adaptive and collaborative methods.
Frictionless commerce - The way we transact is changing; technology is increasingly being used to remove the barriers in buying, shifting the point of purchase to the point of consumption.
Context marketing - The world is mobile. No one denies the impact smartphones have had on how we buy products. The purchase journey is just one facet of this, now marketers are having to relearn how best to reach people, engage and influence them.
Who is the webinar for?
The webinar is for marketers, agency staff and anyone else who needs to be informed about the key digital trends in 2015. Watch on your own or get your team together and tune in.
Your webinar host:
Your webinar will be hosted by Niall McKinney, CEO, The Knowledge Engineers, Niall started his marketing career at P&G, was a Marketing Director at Time Warner and CMO of Travelocity Europe. Niall thrives on turning around the fortunes of global companies with targeted digital training excellence.
The Knowledge Engineers is the world leader in digital marketing training.
We publish 12ahead, the leading digital trends subscriber platform and the Digital Knowledge Centre, the definitive e-learning platform for developing digital marketing skills.
We help organisations take advantage of the opportunities created from digital disruption. We are a worldwide team of over 60 marketing and business professionals dedicated to creating strategic digital marketing development solutions. We have trained over 50,000 people in over 1,000 organisations across 43 countries since 2007.
The Knowledge Engineers is a global strategic partner of the Haymarket Media Group.
EMEA / NORTH AMERICA WEBINAR: REGISTER NOW!
APAC WEBINAR: REGISTER NOW!
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