Marketers working in London and the South East are the most ambitious in the UK, according to new findings from Reed.
Marketing jobseekers in the South East of England, where the cost of living is highest, demand the highest salary levels, with an average of £21,165.
They are closely followed by jobseekers in the South West England (£19,403) and East Anglia (£19,679).
Jobseekers in Northern Ireland expect the lowest salaries (£17,556), followed by North East England (£17,776) and Wales where the average salary expected is £18,286.
The research revealed a major gap in the pay expectations between men and women, with the average man in the UK commanding £3,600 more than the average female.
Age is a significant factor in salary expectations too. Jobseekers aged between 40 and 50 years old expect to earn an average of £25,500 in their next roles; £2,000 more than jobseekers in their 30s and £7,500 higher than jobseekers who are aged between 21 and 25 years old.
Whether or not you believe in star signs, Capricorns topped the salary expectation poll over the past 12 months with summer-born Virgos (24 August to 23 September) having the lowest salary expectations.
reed.co.uk also analysed salary expectations by nationality and found that jobseekers from the Middle East demand the highest salaries.
The average jobseeker from Qatar expects to earn £62,000 a year, and jobseekers from Saudi Arabia expect over £40,000, double the expectations of the average British jobseeker, who wants just over £20,000.
Operations Director at reed.co.uk, Martin Warnes, said, “Our analysis of over 850,000 jobseekers revealed some interesting trends; the most worrying being that women across the UK have far lower salary expectations than men – something which needs to be addressed, as there is no reason why in 2008 this should be the case.”
“As we would have expected, jobseekers from the South East demand the highest salaries. However, the salary levels are not as polarized as we might have expected, perhaps indicating that living costs have risen across the UK, not just in London and the South East.”
Breakdown of salary expectations by region (March 2007 – February 2008)
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