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Editor's pick - The Sun's campaign

Client: The Sun

Agency: Grey London

The Sun has kicked off 2013 by re-launching its Big Smile Giveaway campaign, a multichannel effort to push through “smile-inducing” promotions and extra content to help readers through the most miserable of months.

The campaign is accompanied by a 60 second spot featuring six year old Ivy Pratt as she sings about the trials of post-Holiday blues.

The spot aired 1st January alongside digital outdoor and in-paper promotions such as holidays from £9.50 and Alton Towers 2 for 1 tickets, scheduled to run for three months.

Rob Painter, Marketing Director The Sun, says: “There’s no better barometer of the nation’s mood than The Sun, and we know that the start of the year and winter can be tough. With the Big Smile Giveaway, we wanted to give our readers something to look forward to and put a smile back on the faces of Britain.”

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