Leading global digital training company The Knowledge Engineers has announced the launch of the Digital Knowledge Survey 2014, a research project to determine global digital capabilities across the Marcoms and media industry.
The Digital Knowledge Survey 2014 will uncover how digital has impacted marcoms and media professionals, and create global benchmarks for digital skills levels across all agency, media owner and client-side businesses. The findings will help organisations identify gaps in their digital knowledge and aid industry bodies in identifying how they can help their members with integrated talent development.
Niall McKinney, founder and CEO of The Knowledge Engineers said: ‘As digital overtakes print to be the second largest advertising medium globally, it is essential for organisations to understand whether they have the right skills to maximise their digital opportunity. Previous research undertaken by The Knowledge Engineers has uncovered that only a quarter of marketers said they were confident in delivering digital services and half find it difficult to stay up to date with changes in digital marketing and creative technology.* The Digital Knowledge Survey 2014 will provide invaluable insight for marcoms businesses and give them a blueprint for talent development in 2014.”
The Survey is supported by major industry media and trade bodies including Haymarket Business Media – The Knowledge Engineers’ strategic partner - and IPA, EACA and IAB Australia.
Together with these partners, The Knowledge Engineers will publish a definitive white paper on digital talent, including full results and analysis. All respondents to the Survey will receive a free copy of the white paper. Organisations have the option to purchase bespoke confidential reports that identify their strengths and weaknesses and benchmark their skills levels versus the industry.
Every individual respondent to the Survey will be rewarded with 3 months free access to 12ahead, The Knowledge Engineers’ online innovation service for the advertising, marketing and media industries, worth £175/$285. 12ahead provides cutting-edge digital forecasting and trend analysis to the largest and most influential businesses in the world. It enables agencies and brands to take advantage of digital disruptions and create brilliantly smart digital marketing campaigns.
The Knowledge Engineers has run hundreds of highly impactful audits for agencies, media owners and brands since it started transforming digital capability for organisations in 2007. The audits uncover organisational digital marketing aptitude, as well as workforce attitude towards digital progression. Questions cover the spectrum of digital marketing subjects and results are used to identify what training is needed to raise the level of digital competency and deliver on the digital vision of the organisation. The Knowledge Engineers’ clients include Google, WPP, Time Warner, BMW and L’Oreal.
Organisations who would like to order or discuss an in-depth confidential report on their specific results should contact:
UK & EMEA - Michael Sanders, Michael@theknowledgeengineers.com
US & Canada – Greig Dowling, Greig@theknowledgeengineers.com
Asia – Clare Kenny, Clare@theknowledgeengineers.com
LatAm – Ben Malki, Ben@theknowledgeengineers.com
Brazil – Tana Bassi, Tana@theknowledgeengineers.com
*Based on a 2013 survey of 2600 marcoms employees.
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